广州市LSF出租汽车公司的发展战略工商管理专业论文.docxVIP

电子科技大学 电子科技大学 MBA 论文 PAGE PAGE IV THE DEVELOPMENTAL STRATAGEM OF GUANGZHOU LSF TAXI CO, LTD. ABSTRACT At the end of 1995, in order to develop the taxi market, Guangzhou government decided to issue 1200 permanent taxi licences by bidding. The bidding was held on November 7, and Shenzhen GM company became the biggest winner in this bidding, winning 300 licences with the unit price of RMB66,000. On January 19, 1996, Guangzhou LSF Taxi Company was set up with the initial investment of 20,000,000. It began its business with the 300 Biaozhi type 505 taxi. After 10 years effort, Guangzhou LSF Taxi company has developed into a big company with 585 taxi, over 1200 taxi drivers and a management team of 40 people. However, the risks, which used to hide behind, was becoming more and more obvious. The employees were of low benefit and compensation, low competency, and low morale; while the driver team provided bad service, not well disciplined and had high frequency of traffic accident. LSF has begun operation for many years but still didnt have its own office, and the bureaucracy and the out-of-dated office equipment lowered down its development. LSF was not famous and didnt willing to contact with the society, so both the supervisor department and media were not friendly with it and caused a vicious circle. Moreover, the whole society environment had changed a lot these years: the oil price kept rising, alternative vehicles increased, urban traffic became more and more severer, and had more pressure on the taxi security, etc. All the above reasons had decreased the drivers income, and the all kinds of problems showed up which used to be covered by the high salary. It even began to weak the LSF management. Where is the future of LSF? Based on the management basic theory, this thesis explored and analyzed the internal and external management environment of LSF. It pointed out the common problem of the current taxi industry, and also the specific conditions of LSF. It establis