第四章节 包装跟唛头.pptVIP

Free Template from Chapter Four Packing and Marking 包装和唛头 Section 1 Packing 1. Factors influencing the nature of packing影响包装的因素 (1)Value of goods产品价值 (2) Nature of the transit运输性质 (3) Nature of cargo货物性质 (4)Compliance with customs or statutory requirements符合海关和法定要求 (5)General fragility of cargo商品的易碎性 (6)Variation in temperature during the course of the transit运输中温度的多变性 (7)Ease of handling and stowage操作和储存的便捷性 (8)Insurance acceptance conditions保险的要求 (9)The size of the cargo and its weight货物的尺寸和重量 (10)Marketing considerations营销考虑 2. Functions of packing (1)Protective 保护 (2)Storage 储存 (3)Loading and transport 装载和运输 (4)Sales function 销售 (5)Promotional function 促销 (6)Service function 服务 (7)Guarantee function 保障 3. Types of packing 3.1 Transport/Outer packing运输包装或外包装 3.1.1 Category According to methods of packing: Cases, drums/ casks/ hogsheads/ barrels, bags, bundles/ bales, crates/ skeleton cases, containers. 3.1.2 Requirements for outer packing Transportation requirements,运输要求 Product requirements,产品要求 Distribution requirements.分销要求 Case study 4-1 A Chinese importer purchased some flammable liquid chemical raw material from a French exporter. When the shipment arrived at the destination, it was found that there was a slight leakage caused by the defect in a few packages. The importer failed to take any measures to prevent the damage from expanding. As a result, the leakage worsened after the warehousing and led to a self-ignited fire. The importer lodged a claim against the exporter for full compensation of the total loss, but was refused. Why? 3.2 Sales packing Sales packing is also called inner packing, small packing or immediate packing. 销售包装也称内包装、小包装或直接包装。 Kinds of packaging 3.3 Neutral packing manufacturing brand-name goods中性包装和定牌 3.3.1 Neutral packing Makes no mentions at all of the name of the country producing the goods and the name of the manufacturer on the commodity and on the outer and inner packages. 在产品本身或其内外包装上均不显示其生产国别和生产厂商的名称。 3.3.2 Manufacturing