中原钻井国际化经营战略研究.docVIP

PAGE \* MERGEFORMAT iii PAGE \* MERGEFORMAT iii 学校代码：10425 学 兮：G0412026 中国石油大学工程硕士专业学位论文华东 工程领域 培养方向 硕士生 指导教师 (申i青工程硕士学位） 中原钻井国际化经营 战略硏究 工业工程 企业管理系统优化与战略管理 刘文河 入学日期：2004年9月 张荣华（教授） 论文完成日期：2007年3月 Study on zhonyyuan Drilling Company Internationalization Operation Strategy LlUWenhe Directed by Professor Zhang Ronghua Abstract Entering the new century ’ the new world petroleum pattern is taking form step by step，petroleum produces internationalization，petroleum capital globalization ’ petroleum economy gear melts to be deepened by further. The borehole serves the marketplace gradually relax control in the homeland , the synthetical borehole contracts the business entrance abroad ’ borehole marketplace competition aggravates will do in the homeland further, the urgent need our country borehole company steps out，fully utilize growing resource，two marketplaces liang , draw up an open economy， internationalization manage, the exploitation accelerating internationalization, asks exist，asks develop in competition in the international market. This is our country sustainable development strategy need，is also to accelerate development of our country petroleum borehole job, resolving our country petroleum drills job a few deep-seated contradictious need in developing , is the inherent driving force that the borehole job participation international competes for. The main body of a book is summed up in taking Central Plains borehole outside environment and inside condition seriously, as well as to Central Plains borehole internationalization manage apply the SWOT model to carry out allocation on Central Plains borehole overall situation，bring forward Central Plains borehole internationalization management strategy, implement measure to whose internationalization strategys having given out concrete suggestion together on the analytical basis carrying out SWOT. Central Plains borehole internationalization manage putting measure into practice that the pattern and internationalizat