What is communication? Communication comes from a Latin word, which means “to make common.” Communication is considered a process because it is an activity, exchange, or set of behaviorsnot an unchanging, static product, in which we participate. How many Chinese words you can think of that are used to express communication? 交际、交流、传播、沟通 说了话, 对方懂了,这是交际,也是沟通。说了话,对方莫名其妙,这不是沟通,只是交际—不产生效果或产生反效果的交际。(王宗炎) ★ definition of communication ☆ up to now there are as many as over 100 definitions of communication. ☆ the process in which one party gives the message that is received by the other party. ☆ in a general sense, communication refers to the or exchange of information, ideas, feelings and so on. Simply put, it means getting across our ideas, views, feeling, emotions, etc. What is culture? Five Dimensions of Culture Products Perspectives Practices Communities Persons Products tangible (tools, clothing, written documents) intangible (education, economy, politics…) Practices actions and interactions, verbal and nonverbal Perspectives perceptions, beliefs, values and attitudes, both explicit and implicit Communities specific social contexts, circumstances and groups of people carrying out cultural practices. Persons individual and collective, psychological What is Culture? Culture involves tangible forms or structures ( products) that individual members of the culture (persons) use in various interactions (practices) in specific social circumstances and groups (communities) in ways that reflect their values, attitudes and beliefs (perspectives). The Characteristics of Culture 1) Culture is not innate; it is learned. Loud thunder brings little rain. (Chinese) A real master does not show. (Chinese) Nothing done with intelligence is done without speech. (Greek) Women have but two residences - the house and the tomb. (Algerian
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