东华大学供应链管理课件Chapter 9 Design for Supply Chain Management.pptVIP

The Manufacturing Environment Rapid Changes New products rapidly introduced Short, unknown product life cycles High Variety of Products Long Production Lead Times Increasing storage and transportation costs Difficult to forecast demand The Goals of the Manufacturing Organization Responsiveness Competitive pricing Efficiency Customer service Why Do These Goals Conflict? Forces for keeping low inventory inventory expensive low salvage values Forces for keeping high inventory long lead times customer service is important demand is hard to predict reduction in transportation quantity Design For Logistics Product and process design key cost drivers of product cost Design for Manufacturing used design to decrease manufacturing costs Major supply chain costs include transportation costs, inventory costs, distribution costs Design For Logistics Design for Logistics uses product design to address logistics costs Key Concepts of Design for Logistics Economic packaging and transportation Concurrent/Parallel Processing Standardization Economic Transportation and Storage Design products so that they can be efficiently packed and stored Design packaging so that products can be consolidated at cross docking points Design products to efficiently utilize retail space Examples Ikea World’s largest furniture retailer 131 stores in 21 countries Large stores, centralized manufacturing, compactly and efficiently packed products Rubbermaid Clear Classic food containers - designed to fit 14x14” Wal-Mart shelves Concurrent/ Parallel Processing Objective is to minimize lead times Achieved by redesigning products so that several manufacturing steps can take place in parallel Modularity/Decoupling is key to implementation Enables different inventory levels for different parts The Network Printer Example Standardization Shortening lead times is not always possible How else can inventory levels be reduced and forecast accuracy improved? Standardization of products and processes Product co