冰箱在农村市场营销渠道分析学士毕业论文.doc

冰箱在农村市场营销渠道分析 毕业论文 冰箱在农村市场营销渠道分析 摘 要 冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行业的发展作了分析，本文共五章：第一章介绍冰箱的基础；第二章介绍了我国冰箱业的现状及营销渠道；第三、四章重点分析了我国未来冰箱市场的主力市场---农村市场；第五章简单分析了我国冰箱本身的发展方向。本书取材广泛，仅表达个人观点，仅供参考。 关键词：冰箱、营销渠道、市场、农村 Abstract The refrigerator took enters the city family early the domestic electric appliances, the refrigerator in domestic has developed for more than 20 years.After Chinas refrigerator market passes through many year price wars and the fast development the market has become mature. This article has made the analysis to the Chinese refrigerator profession development, the this article altogether five chapters: First chapter introduces the refrigerator the foundation; Second chapter briefed our country refrigerator industry present situation and the marketing channel; Third, four chapters have analyzed our country with emphasis future the refrigerator market main force market---Rural market; Fifth chapter has simply analyzed our country refrigerator itself development direction.This book selection is widespread, only expresses individual viewpoint, only supplies the reference. Key words: Refrigerator, marketing channel, market, countryside 目 录 摘要...............................................................I Abstract..........................................................II 概述......................................................1 化妆品的产生..............................................1 研究化妆品的背景与意义....................................1 第二章 化妆品的目标营销与营销渠道...........................2 2.1 中国化妆品行业的现状.......................................2 2.1.1 目标市场............................................. 2.1.2 产销规模...................................... 2.1.3 市场竞争......................................... 2.2 我国化妆品营销渠道概况.....................................3 2.2.1 渠道设计与渠道成员的选择.............................. 2.2.2 我国化妆品营销渠道的演变历史...........................6 2.2.3 我国化妆品业的营销渠道策略.............................8 第三章 农村化妆品市场发