在功能对等的视角下看商标的翻译.docVIP

在功能对等的视角下看商标的翻译 【标题】在功能对等的视角下看商标的翻译 【作者】马 越 【关键词】商标翻译；功能对等性原理；翻译方法 【指导老师】何远秀 丁健 【专业】英语 【正文】I． IntroductionWith the development of China’s economy and the Reform and Opening-up policy, more and more Chinese native products are exported to foreign countries and a great many of products come into Chinese market, the volumes of trade expand quickly in our country. As trademark is a link between company’s products and customers as well as a bridge of different cultures all over the world, large amount of investment in the trademark translation accounts for an in