08-bobbyho如何有效运用crm提升企业价值新.pdfVIP

How to effectively make use of CRM to enhance corporate values Bobby Ho (IT Director) ThThThTheeee ststststoooorrrryyyy bbbbeeeeggggiiiinsnsnsns 2 CRM of Watsons 2009 3 Values created Over 13,000,000 members (card sold) by (Feb 09 - Nov 10) hRevenue - RMB 130M+ (RMB 10/ card) - Average Basket Value (ABV) [Member: RMB 91 vs. non-Member: RMB 50] (with effect from Target Member Promotion) hCustomer loyalty, repeat purchase 7.5 [2.5 wks New promotion mechanics which