电子商务概论_ppt_ch03资料.pptVIP

Selling on the Web Chapter 3 1 © Cengage Learning 2015 Learning Objectives In this chapter, you will learn about: What a revenue model is and how companies use various revenue models How some companies change their revenue models to achieve success Revenue strategy issues that companies face when selling online © Cengage Learning 2015 2 Learning Objectives (cont’d.) How to create an effective business presence on the Web What factors enhance Web site usability How companies use the Web to connect with customers © Cengage Learning 2015 3 Introduction Online business example: progressive insuran