零售与电子商务中的直复营销.pdf

10. Direct Marketing in Retail and E-Commerce 零售与电子商务中的直复营销 Direct Marketing Association ©1998-2010 Smith Browning Direct, Inc. All Rights Reserved. 1 Direct Marketing Association ©1998-2010 Smith Browning Direct, Inc. All Rights Reserved. 2 Major Retailers are no longer just shopkeepers    大型零售商不再仅是店主 手机营销 Direct Marketing Association ©1998-2010 Smith Browning Direct, Inc. All Rights Reserved. 3 Managing the E‐‐Commerce fulfillment process 电子商务订单履行过程管理