从需求为本到愿望为本的社会变革及对建筑设计的影响44.pptVIP

Transition from a Needs Based Society to a Desire Based Society and Its Impact on Architectural Design;Started 48 years ago as an architectural drafting student in a technical high school Worked my way through college drafting heating/air conditioning systems for hi-rise buildings MCM was started in 1984 after completion of 1984 Olympics Done over 2,000 projects in 59 countries Prestige projects including 7 Olympics, World’s Fairs, major resorts attractions Opened our first China office, in Beijing, 5 months ago 始于48年前，高级技术学校建筑制图系学生 求学期间，为摩天大楼加热/空调系统绘制图纸。 MCM成立于1984年，洛杉矶奥运会后。 已为全世界59个国家完成2000余项目 我们的成果包括七届奥运会，世界博览会，世界主要景点 5个月前在北京开设中国第一家工作室 ;MCM is a feasibility, planning and design firm Specializing in leisure, entertainment and lifestyle projects MCM是一家可行性规划设计公司 专营休闲，娱乐和生活方式项目 ;What I’ve learned over 48 years:;Today’s presentation is about social transition and its impact on architectural design;Urbanization Trends in China 中国城市化发展趋势 ;Urbanization Trends of China vs. Developed Regions中国城市化发展趋势 vs. 发达国家;Household Sizes in China 中国的家庭规模;Household Sizes in U.S. 美国的家庭规模;Educational Achievement in China 中国的教育成果;Comparison of Education Achievement (graduated from high school) 中美教育成果比较(高中毕业) ? ; % of Both 1 – 6 million RMB 7 + million RMB Total Total ? 2000 3.2 million 110,000 18% 31% ? 2010 6.1 million 600,000 45% 62% ? 2020 12.0 million 1.2 million 55% 72%;The transition from a rural Needs Based Society to an urban Desire Based Society is profound: By the late 1970’s the world crossed the point where we had more production capacity than we need The amount of time worked per unit of goods to be purchased has fallen steadily since then The consequences has shifted the built environment to one of meeting needs to satisfying desires;What does this transition to being a Desire Based society really mean? ? The villagers are poor – charcoal heat, little running water, no sanitation system But their purchase decisions are based upon trying t