格兰仕集团发展战略分析.docVIP

格兰仕集团发展战略分析 摘要:战略的制定与成功实施是提升企业核心竞争力、实现持续发展的重要途径。同时，随着经济全球化、家电产业的同趋成熟及消费者需求的日益多元化，中国家电企业正面临着一个良好的发展契机。因此，探讨中国家电企业的发展战略，总结中国家电企业在发展战略规划和实施过程中的经验和教训，对中国家电企业的发展具有十分重要的意义。 本文主要关注的是格兰仕集团有限公司的发展战略。通过对格兰仕企业简介、发展历程，以及对格兰仕发展战略的制定应注意的因素和问题做出详细的描述，最后导出目前格兰仕发展战略的选择。本文对格兰仕集团有限公司的持续发展具有指导意义，对于同类企业的发展也具有重要的借鉴作用。 关键词： 发展战略 格兰仕 成本领先 核心竞争力 The Analysis of Developmental Strategy for Galanz Group Abstract：The formulation and successful implementation of the strategy are important ways to promote enterprises core competitiveness and achieving sustained development. Meanwhile, with economic globalization, the appliance industry matured and consumer needs of the increasingly diverse, Chinese household electrical appliance enterprises are facing a good opportunity for development. Therefore, to discuss the development strategy of Chinese household electrical appliance enterprises, Chinese household electrical appliance enterprises in the development of its strategic planning and implementation experiences and lessons learned, on the development of Chinas household electrical appliance enterprises is of great significance. Article focuses on the Galanz group development strategy. Through the Galanz company profile, history, especially for Galanz development strategies should take note of that and made a detailed description of final export Galanz currently developing strategy choice. Galanz group in this paper of great significance to the sustainable development and for the development of similar enterprises is also helpful. Key word: Development Strategy; Galanz; costs leading; Core competence; 目录 TOC \o 1-3 \h \z \u 1 绪论 1 1.1企业发展战略的概念 1 1.1.1 企业发展战略的特征 1 1.1.2 企业战略的基本类别 2 1.2企业发展战略的重要意义 2 1.3目前国内家电行业发展现状 2 1.3.1家电市场零售额增速放缓 2 1.3.2 家电产量和出口增速呈缓慢态势 3 1.3.3家电零售价格降幅继续收窄 3 1.3.4 行业成本增长速度相对较快 3 2 格兰仕集团发展现状 3 2.1格兰仕集团简介 3 2.1.1成长经历 3 2.1.2 业务现状 4 2.2格兰仕集团的组织结构 4 2.3格兰仕的企业文化 4 3 战略制定应考虑的因素和应注意的问题 5 3.1战略制定应考虑的因素 5 3.1.1战略转型失利的因素 5