房地产上企业并购策略与财务绩效-Core.PDF

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房地产上企业并购策略与财务绩效-Core.PDF

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27 5 Vol. 27 No. 5 2013 10 Journal of Engineering Management Oct. 2013 361005E-mail bli@xmu.edu.cn 2005~2009 78 F293.3 A 20130509305 MA Strategy and Performance of Chinese Real Estate Companies LIU Jing-huLI Bing School of ManagementXiamen UniversityXiamen 361005ChinaE-mail bli@xmu.edu.cn Abstract This paper aims to develop a conceptual model of MA’s strategymeasure and performance. It focuses on analyzing the relationship of strategy attribute method of payment and financial performance indicator in the decision making mode. This research selected 78 real estate MA cases between 2005-2009 from database. Based on the tested resultsthis paper comes to the conclusions that there is a great difference of MA financial performance comparing real estate industry to other industries. The payment methods have a significant influence on short-term performance indicator. Horizontal integration strategy plus security payment have higher score in short-term performance. Keywords MA of real estate company strategy attribute method of payment financial performance indicator 20104 2003 [1] 1504280