北京林业大学战略管理——福美公司案例分析.docVIP

下载本文档

15
0
约8.82千字
约 13页
2019-07-05 发布于湖北
举报
版权申诉

北京林业大学战略管理——福美公司案例分析.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

福美公司软陶瓷的蓝海战略分析 --战略管理作业学生姓名学号专业班级指导教师福美公司软陶瓷的蓝海战略分析摘要报告利用战略管理原理简要分析掌握了装饰装修瓷砖最新技术的广州福美公司所面对的外部环境的机遇与挑战以及公司自身的优势与劣势，并在此基础上给出适应其发展愿景的建议，以期企业内外部资源与外部环境优势整合，促进长足可持续发展关键词：战略管理，陶瓷行业，软瓷砖技术目录一．福美公司的战略分析（一）装饰装修的宏观PEST分析··············································3 1.政治因素分析····························································3 2.经济因素分析····························································3 2.1国际市场状况························································3 2.2国内经济环境························································4 3.社会因素分析····························································4 4.技术因素分析····························································4 （二）陶瓷行业的五力模型分析···············································4 1.业内竞争激烈····························································4 2.潜在的新进入者不断增多··················································4 3.替代产品较多····························································4 4.供应商的原材料报价不断升高··············································4 5.购买者的购买能力呈现上升状态············································5 （三）福美公司的内部分析···················································5 1.软瓷砖的技术优势························································5 2.福美公司的资源优势······················································6 3.福美公司的能力分析······················································6 1.1优良的科学技术研究能力··············································6 1.2良好的生产能力······················································6 1.3开拓市场和营销能力的不足············································6 （四）福美公司的价值链分析·················································7 1福美公司的未来愿景······················································7 2.福美公司的人力资源管理分析··············································7 3.福美公司的科学技术活动分析··············································7 4.福美公司的基础性活动分析··············································