外贸英语函电与单证 教学课件 ppt 作者 王俐俐 主编 第1章.pptVIP

Lecture 1 What do you know about business letters? Verbal communication in business context To send receive information, ideas, attitudes, emotions for specific purposes Of increasing sales and profits and to Establish good relationship with customers, employees, general public How BL differs from Generic Writing ? Business writing varies from the chatty, conversational style often found in email messages to a familiar co-worker, to the more formal, legalistic style found in contracts. In the majority of memos, email messages, and letters, a style between these two extremes is appropriate