数据挖掘1商务智能与数据挖掘概述.pptVIP

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数据挖掘1商务智能与数据挖掘概述.ppt

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尿布与啤酒的故事全球连锁零售巨头沃尔玛公司ＮＣＲ公司Teradata（数据仓库）事业部，提供数据仓库系统 Data Collection and Database Creation (1960s and earlier) -primitive file processing Database Management Systems (1970-1980s) -Hierarchical and network database systems -Relational database systems -Indexing and data organization techniques: B+tree, hashing tree -Query language: SQL, etc. -OLTP Advanced Database Systems (mid-1980s~present) -Object Oriented -object-relational -Application-oriented: spatial, temporal Web-based Databases Systems (1990s-present) -XML-based database systems -web mining Data Warehousing and Data Mining (late 1980s-present) -data warehouse and OLAP technology -Data mining and knowledge discovery New Generation of Integrated Information Systems (2000-…) The evolution of database technology What’s Data Mining ? Data Mining refers to extracting or “mining” Knowledge from large amount of data. Handetal.(2000)：“Data mining is the process of seeking interesting or valuable information in large data bases.（数据挖掘是一种在大型数据库中寻找你感兴趣或是有价值信息的过程。）” Data Mining and KDD Data mining is a step of KDD ? Data mining is KDD ? Data Mining: A KDD Process Data mining:core of knowledge discovery process Data Cleaning Data Integration Databases Data Warehouse Task-relevant Data Selection Data Mining Pattern Evaluation Data Mining and Business Intelligence Increasing potential to support business decisions Decision maker Business Analyst Data Analyst DBA Making Decisions Data Presentation Visualization Techniques Data Mining Information Discovery Data Exploration OLAP Statistical Analysis, Querying and Reporting Data Warehouses / Data Marts Data Sources Files, Information Providers, Database Systems, OLTP Data mining is a confluence of multiple disciplines Database technology Statistics Machine learning Other disciplines Visualization Data Mining Information science Classification of Data Mining Systems Criteria: The kinds of databases mined The kinds of knowledge mined The kinds of techniques