企业战新教材略管理_第4章节资料.ppt

Copyright 2005 Prentice Hall Chapter 4 The Internal Assessment Strategic Management: Concepts Cases 11th Edition Fred David Chapter Outline Chapter Outline (cont’d) Chapter Outline (cont’d) Chapter Outline (cont’d) The biggest levers you’ve got to change a company are strategy, structure, and culture. If I could pick two, I’d pick strategy and culture. –Wayne Leonard, CEO, Entergy -- Strengths -- Weaknesses Internal strengths/weaknesses External opportunities/threats Clear statement of mission U.S. Versus Foreign Cultures To successfully compete in world markets, U.S. managers must obtain a better knowledge of historical, cultural, and religious forces that motivate and drive people in other countries. Information Systems CIO/CTO Security User-friendly E-commerce Key Terms Concepts Key Terms Concepts Key Terms Concepts Key Terms Concepts Key Terms Concepts Key Terms Concepts For Review (Chapter 4) Activity Ratios Cost/Benefit Analysis Capital Budgeting Cultural Products Communication Distinctive Competencies Controlling Distribution For Review (Chapter 4) Dividend Decision Functions of Finance/Accounting Empirical Indicators Functions of Management Financial Ratio Analysis Functions of Marketing Financing Decision Functions of Production/Operations For Review (Chapter 4) Growth Ratios Investment Decision Human Resource Management Leverage Ratios Internal Audit Liquidity Ratios Internal Factor Evaluation(IFE) Matrix Management InformationSystems For Review (Chapter 4) Motivating Personnel Management Opportunity Analysis Planning Organizational Culture Pricing Organizing Product Service Planning For Review (Chapter 4) Production/OperationsFunctions Selling Profitability Ratios Staffing Research Development Synergy Resource Based View(RBV) Test Marketing For Review (Chapter 4) Value Chain Analysis(VCA) Firm’s ability to maintain economic position Ratios Sales Net income Earnings per share Dividends per share Basic Financial Ratios