可口可乐包装探究.docVIP

企业包装探究论文 PAGE 1 可口可乐包装探究 摘要：阐述了可口可乐包装的类型和特点，并简单地介绍了可口可乐的一系列 装策略，综合包装对于产品营销的影响，明确了可乐包装发展的方向。并 结合目前不断变化的市场需求而制定的市场定位的调整进行了简要的分 析。 关键词：可口可乐 包装 营销 Abstract: The types and the characteristics of coca-cola package are introduced, and introduces a series of Coca Cola Pack strategy briefly integrated packaging for the influence of product marketing, made clear the development direction of coke packaging. And with the present changing market demand for the adjustment of the market orientation ar