4.对盐城市制造企业网络营销状况的分析(二稿)ok刘俊.docVIP

PAGE 毕 业 论 文 题目：对盐城市制造企业网络营销状况的分析 二级学院（直属学部）： 经济和管理学院 专业： 市场营销 班级： 07营 学生姓名： 学号： 指导教师姓名： 职称： 教授 评阅教师姓名： 职称： 2010年3月 摘 要 作为一种新的市场营销模式，网络营销以其营销成本低、交互性强、网友参和度高、表现形式和手法多样等多种集成优势得到了广大商家的认可。但是由于制造业属于传统行业，其营销模式以传统营销为主，总体上来看，制造业企业接受并开展网络营销相对于服务业来说，有很大程度的滞后。随着近几年互联网和网络营销的快速发展和网络营销服务市场的初步形成，越来越多的盐城市制造业企业也相继开展网络营销，但真正有效开展网络营销的并不多，许多制造业企业在网络营销中存在问题，使得网络营销的优势未能较好地发挥出来。 本文从网络营销的概念入手，首先介绍盐城市制造企业网络营销现状，指出了盐城市制造企业实施网络营销中存在的不足，具体分析其网络营销中存在的问题，最后提出相应的对策：建议企业有效地利用互联网空间和资源, 实现企业核心竞争力的转移, 以更好地适应网络时代的发展。 关键词 盐城市 制造企业 网络营销 分析 Research on Internet Marketingtake the Manufacturing enterprises for example in Yan Abstract As a new marketing model, network marketing for its low cost, interactive, users involved in high performance and practices of various other forms of integration benefits recognized by the majority of businesses. However, the manufacturing belongs to traditional industries, and its marketing mode to the traditional marketing primarily. Overall, manufacturing enterprise can accept and develop the network marketing relative to services, there is considerable lag. With the rapid development of the internet and network marketing and the initial formation of Internet marketing services market in recent years, more and more manufacturing enterprise in Yan Cheng City also develop the network marketing. But network marketing real effectively develops is not so much, many manufacturing enterprise have some problems in From the network marketing concept, firstly introduce the status quo in Yan Cheng manufacturing enterprise network marketing. Pointing out the deficiency of manufacturing oenterprises in implementing netwrk marketing in Yan Cheng city. Concrete analysis the problems in network marketing, and finally put forward the corresponding countermeasures: recommends that companies effectively use the Internet space and resources to achieve the transfer of core