双渠道供应链中信息共享价值研究.PDFVIP

第30 卷第4 期 系统工 程 学 报 Vol.30 No.4 2015 年8 月 JOURNAL OF SYSTEMS ENGINEERING Aug. 2015 双渠道供应链中信息共享价值研究 李 波, 孙 鹏, 李庆华 (天津大学管理与经济学部, 天津300072) 摘要: 研究了拥有直销渠道的供应链环境中信息共享对各成员定价与利润绩效影响的问题. 考虑开设直销渠道的 制造商和允许对产品附加增值服务的零售商组成的简单二级供应链, 制造商和零售商各自持有部分市场预测信息, 零售商还持有产品服务增值成本的私有信息. 利用Stackelberg主从博弈模型建模, 分析了市场预测信息和增值服务 成本信息同时共享或不共享时对制造商和零售商定价和利润的影响. 研究发现, 信息共享总能使制造商获益, 并给 出了零售商自愿共享两种私有信息的条件. 关键词: 供应链管理; 双渠道; 信息价值; Stackelberg博弈 中图分类号: TP273 文献标识码: A 文章编号:2015 doi: 10.13383/ki.jse.2015.04.010 Information sharing value in dual-channel supply chain Li Bo, Sun Peng, Li Qinghua (College of Management Economics, Tianjin University, Tianjin 300072, China) Abstract: This paper assesses the impact of sharing multi-information on pricing and performance when a direct channel is involved. We consider a manufacturer-retailer supply chain, which consists of a direct channel opened by the manufacturer and a traditional retail channel which is allowed to add value to the product. Both the manufacturer and the retailer perform their own forecasts based on the primary demand. The retailer holds the cost of adding value as private information. The manufacturer is assumed to be the Stackelberg leader, and two scenarios are analyzed: under the complete information and the completely unknown information on the demand forecast and value add services. The paper finds that information sharing always has a positive impact on the manufacturer’s performance, and the retailer would be motivated to share its private information with the manufacturer under some conditions. Key words: supply chain management; dual-channel; value of info