东风雪铁龙C5五感品鉴会的方案.ppt

东风雪铁龙 | 文件名称 | * | PAGE *;目录 Agenda ;;活动目的：;活动执行安排：Agenda ;五感品鉴创意理念;Creative Ideas;五感品鉴表现手法;Presentation;赏;Vision;1、赏 VISION —对美好的追求 The Pursuit of Good Things 2、听 HEAR —对恬静的向往 Longing for a Quiet Life Style 3、触 TOUCH —对舒适的求索 Quest of Cozy 4、闻 SMELL —对自然的热爱 Love of Nature 5、品 TASTE —对历史的沉淀 Historical Heritage;活动整体流程 Event Rundown ;;五感品鉴：会场平面图5-Sense Appreciation: Venue Layout ;五感品鉴：五感主题 Key Visual;五感品鉴：五感主题 Key Visual ;1、赏 VISION —对美好的追求 The Pursuit of Good Things 艺术的动力源于人类对美好事物的追求，就像C5一样，处处体现艺术的大雅和精细之美。 The power of art comes from the pursuit of good things, like C5, which exudes elegance and refinement. ;赏;赏;赏;静态展示画面文案（理性）;静态展示画面文案（理性）;静态展示画面文案（理性）;静态展示画面文案（理性）;静态展示画面文案（理性）;静态展示画面文案（感性）;法国雕塑大师罗丹作品-上帝之手 The Hand by Rodin;投影现场实施可行性标注;法国印象影像;2、听HEAR —对恬静的向往 Longing for a Quiet Life Style 于嘈杂之处寻得安静，再由安静之中获得美的享受，就像C5一样，是人们最向往的恬静所在 Tranquil piece of oasis among desert sea, where happiness growing, and to be only touched by C5;听;听;“听”区细节;法国印象背景 French Impressions;章节 Chapter;静态展示画面文案Pictures Copies;静态展示画面文案Pictures Copies;静态展示画面文案Pictures Copies;感性诉求摆设物 Exhibits;3、触 TOUCH —对舒适的探索 Quest of Cozy 法国人有着与生俱来的享受主义气质，就像C5一样，用科技打造舒畅触感的安逸优雅之作。 The endless pursuit of fashion of French men gives rise to the born of C5. ;触觉既是对材质的触感，也是乘坐舒适、快乐驾驭的快感。 视频通过演绎对细节的关注和对完美的追求，最大化展示出Ｃ５在细节上的精雕细琢和孜孜追求。 展区通过实物现身说法，以及ＬＶ皮具的展示，感性诉求的视频画面来生动、充满情感地对车辆技术卖点进行了很好的展示。;Touch is not only about the materials, but also about comfort and enjoyment in driving. A video clip shows the great amount of deliberation put on details of C5. Parts of the car and LV leather products at the site forcefully and vividly display technological selling points of the car.;触;静态展示画面文案Pictures Copies;静态展示画面文案 Pictures Copies;感性诉求摆设物 Exhibits;法国印象影像 French Impressions;4、闻*SMELL —对自然的热爱 Love of Nature 自然界的天空、大海、飞鸟、绿茵，都蕴含着和谐之美，就像C5一样，用环保科技来表达对于自然的无限热爱。 The sky, sea, birds and grass lands all show the beauty of harmony, of which C5 is an incarnation, expressing its love of nature with green technologies.;闻;闻;闻;airDream 在20