酒店市场部工作计划总结.docVIP

2011年度市场部工作总结 目 录 一、2011年度市场工作回顾及分析···························2 （一）概述···············································2 （二）重点工作汇总与分析·································2 （三）费用投入汇总与分析·································6 （四）客服工作说明与分析·································9 （五）团队建设··········································10 二、工作中存在的不足和改进措施··························11 （一）部门级的不足与改进措施····························11 （二）公司层面不足与改进建议，对其他部门的建议··········12 三、2012年工作展望······································13 （一）内外形势的判断····································13 （二）部门工作安排·······································13 一、2011年度市场工