移动商务MCommerce说课讲解.pptVIP

Chapter 8: 移動商務M-Commerce;M-Commerce;M-Commerce Landscape Exh 8.1;Attributes of M-commerce;Wireless Mobile Computing (Mobile Computing);Mobile Devices;Mobile Computing Software and Services;Voice-Support Services;Wireless Telecommunications Networks;Wireless local area network (WLAN) A telecommunications network that enables users to make short-range wireless connections to the Internet or another network Wi-Fi (wireless fidelity) The common name used to describe the IEEE 802.11 standard used on most WLANs;Copyright ? 2010 Pearson Education, Inc. ;Copyright ? 2010 Pearson Education, Inc. ;;Mobile Banking Mobile Payments Mobile Proximity Payments Mobile Remote Payments digital divide Refers to the gap between people with effective access to digital and information technology and those without Problem: 窮人怎麼辦？;Mobile Marketing Campaigns;The major objectives of these classes fell into one of six categories: Building brand awareness Changing brand image Promoting sales Enhancing brand loyalty Building customer databases Stimulating mobile word of mouth;Mobile Marketing Guidelines;Needs of the Mobile Workforce;Some solutions widely used by the three segments include: Mobile office applications Sales force automation (SFA) Field force automation (FFA) Mobile CRM (e-CRM) Push Mail RIM (Research in Motion) Blackberry Apple iPhone;Challenges of Mobile Workforce Support;Mobile Entertainment;;Location-based M-commerce (L-commerce);L-commerce Infrastructure;Positioning Components;Location-Based Data;中央大學。范錚強;LBS 應用案例;Barriers to Location-based M-commerce;M-commerce Security Issues;中央大學。范錚強;Ethical, Legal, and Health Issues In ;Pervasive Computing;RFID: radio frequency identification;Sensor Networks and Smart Items