20140109雅思考试阅读考题回顾.pdfVIP

朗阁雅思培训中心 Research Academy for Foreign Language Examinations 雅思考试阅读考题回顾 朗阁雅思培训 中心 宋媛婧 考试日期： 2014 年 1 月 9 日 Reading Passage 1 Title: Societal Marketing Question types: 单选题；多选题；是非无判断题 对比传统营销模式与现代营销模式，探讨现代社会下的市场经营策略， 文章内容回顾 并举成功案例说明。 Shifts in business economics We are in the early stages of a profound shift in the economics of business that will transform marketing (along with many other things). Three shifts in economics are occurring in parallel. First, we are moving from a world of relatively scarce shelf-space to relatively scarce attention. Second, costs of production and physical distribution are significantly declining on a global scale and customer acquisition and retention costs are rising. At the risk of 相关英文原文阅读 over-simplification, value creation is shifting from businesses driven by economies of scale in production to businesses driven by economies of scope in customer relationships. Layer in a third factor at work – the systematic and significant decline in interaction costs that make it easier for customers to identify vendors, find information about them, negotiate with them, monitor their performance and switch from one vendor to another if they are not satisfied with performance. These three forces reinforce each other and help to explain the