论南昌城市宣传片镜头与音乐应用.doc

论南昌城市宣传片镜头与音乐应用 摘 要 城市宣传片是一座城市的名片。南昌市是江西省省会所在地，又是一座具有历史悠久和灿烂文化的城市，向国内外宣传和推介这座城市的古今风情以及人文文化，展示城市魂魄，以城市宣传片形式作为宣传媒介是一种最好手段和方式。本文以南昌市宣传片镜头以及音乐应用作为分析对象，从南昌市宣传片所具有的优点好不足，以与其他城市宣传片对比的方式，对南昌市宣传片镜头应用的优缺点和音乐应用的优缺点进行了相关分析，并在分析其优缺点基础上，说明城市宣传片需要在镜头拍摄应用、音乐配乐应用和解说词（或画外音）应用等方面，还有需要继续完善的必要。通过本文分析，旨在说明创造好一部优秀的城市宣传片，使用和应用好城市宣传片的镜头拍摄艺术，处理好主题音乐的配乐并辅以精炼的解说词（或画外音）是比较关键的要素。 关键词：南昌市；城市宣传片；镜头应用；音乐应用 Abstract City promotional film is a city card. Nanchang city is located in the capital of Jiangxi Province, is a has has a long history and splendid culture of the city, to domestic and foreign publicity and promotion of the city of ancient and modern style and culture, show the city soul, to the city promotional film form as the media publicity is one of the best ways. This paper to Nanchang city propaganda of camera lens and music used as analysis object, from Nanchang city promotional film has the advantage of not good enough. To contrast with other urban communications, advantages and disadvantages of Nanchang city promotional film lens application advantages and disadvantages and application of music of correlation analysis, and in the analysis based on the advantages and disadvantages of that city promotional film need the camera filming application, music application and interpretation words (or voice) application aspects, as well as the need to continue to improve the necessary. Through this analysis, aims to create a good city promotional film, use and application of city promotional shot art and theme music soundtrack and supplemented by refined Commentary (or voice) are key elements. Key words: Nanchang city; city promotional film; shot application; music application 引言 本文以南昌城市宣传片镜头与音乐应用为例，并通过对南昌城市宣传片镜头与音乐应用的相关分析，浅议南昌城市宣传片镜头与音乐应用中的不足与优点，并以这样的分析研究为基点，指导城市宣传片的良好创作与制作。南昌城市宣传片音乐从总体上讲，表现的主格调还是既清晰，又催人奋进般的积极向上，并在绝大部分当中，与镜头所展示画面景物相匹配，也就是体现了镜头景物画面与音乐配乐的有机结合或默契配合。不过，有其不足，即整体音乐缺乏主格调旋律，地方音乐特色体现性缺乏突出，音乐旋律结构多而杂。通过镜头反映，能使社会受众了解南昌的详细地理位置以及主要人文风貌，并能表现南昌是一个具有包容和大度气质的城市。不过，在有些方面，宣传片镜头所体现的表现力稍逊。宣传片镜头变换方式