福特汽车品牌形象建立预案.pptVIP

Ford Lio HoBrand Work;Brand Vision;PROCESS FLOWS;Facilitate my life - Vehicle is necessity for transportation. Brand are less important. Relationship/ Caring - Very family oriented. Concerned about the safety of the family. Face w/o image - Consider vehicles as an internal reward for achievement. Social Fun - Utilize vehicles to its full potential. Status - Demonstrate others their achievement Independence - Attempt to have control over their destiny. ;Targeting at Social Fun Seg;PROCESS FLOWS;Positioning Statement;Vision Focus;PROCESS FLOWS;PROCESS FLOWS;Revitalize Ford’s image as a brand