电子商务环境下逆向物流存在的问题及对策研究.docxVIP

电子商务环境下逆向物流存在的问题及对策 研究 电子商务环境下逆向物流存在的问题及对策研究 摘 要 21?世纪电子商务进入了迅猛发展的时代，随着电子商务发展的日趋成熟，逆向物流的重要性日益 显著，并逐渐成为困扰电子商务发展的瓶颈。有效的退货处理可以降低成本、提高客户满意度，回收 正向物流产生的废弃物更是有环保的效应，从而提升企业的社会形象，所以逆向物流的优化将成为各 电子商务经营者取得竞争优势的关键之一。然而我国电子商务环境下的逆向物流还存在着很多问题， 很多电子商务企业还没有意识到逆向物流的重要性，逆向物流的不完善造成的弊端越来越制约着电子 商务发展，解决逆向物流存在的问题迫在眉睫。 本文将从电子商务环境下逆向物流的概念、特点入手，着重研究电子商务环境下的退换货问题。 在对电子商务环境下逆向物流的发展现状的进行分析基础上，找出我国电子商务环境下逆向物流存在 的问题并分析成因，然后针对存在的问题提出合理的解决策略。最后以具体的一个实际案例进行研究 分析，也对论文的研究成果是否切实可行、是否具有操作性做一个实际论证。 关键词：逆向物流；电子商务；退货；回收 Research?of?Reverse?Logistics?Problems?and?Methods?to?Fix?Under?The E-commerce?Environment Abstract In?the?21st?century?,E-commerce?has?developed?rapidly,?with?the?development?of?electronic?commerce, the?importance?of?reverse?logistics?has?become?increasingly?significant,reverse?logistics?has?become?a?big obstacle?to?the?development?of?e-commerce.?Effective?processing?of?returns?logistics?can?reduce?costs,?improve customer?satisfaction,?and?it?is?good?for?the?environmental?to?recycling?the?waste?produced?from?forward logistics?effectively?,?which?can?enhance?corporate’s?social?image,?so?the?optimization?of?reverse?logistics?has become?the?key?advantages?for?all?business?managers?to?gain?a?position?in?the?competition?.However?,in?our country?,there?are?still?many?problems?about?reverse?logistics?under?the?e-commerce?environment,.Moreover, many?companies?do?not?realize?the?importance?of?e-commerce?reverse?logistics,the?problems?of?reverse logistics?is?increasingly?restricting?the?development?of?e-commerce?,?so?to?solve?the?problems?of?reverse logistics?is?quite?imminent. In?the?beginning,?this?article?will?discuss?the?concepts?and?characteristics?of?reverse?logistics?under?the?e- commerce?environment,then?we?will?focus?on?the?returns?problems?under?the?e-commerce?environment.On?the basis?of?the?analysis?of?current?status?of?reverse?logistics?under?e-commerce?environment?,the?paper?is?aimed?at finding?the?problems?of?reverse?logistics?of?e-commerce?and?analyze?the?reasons,?and?then?propose rea