《电子商务》教学课件CH02 E-Commerce.ppt

Chapter 2 E-Commerce: Mechanisms, Infrastructures, and Tools Learning Objectives Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them. Define e-marketplaces and list their components. List the major types of e-marketplaces and describe their features. Describe electronic catalogs, search engines, and shopping carts. Describe the major types of auctions and list their characteristics. Learning Objectives Discuss the benefits and limitations of e-auctions. Describe bartering and negotiating online. Describe virtual communities. List the major