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SLACK
Biggest Disruptor Since Salesforce
April 2019
Dealmakers in Technology
Important disclosure at the back of this report. GP Bullhound LLP is authorised and
regulated by the Financial Conduct Authority. GP Bullhound Inc. is a member of FINRA.
GP Bullhound Fund IV SCSp is an investor in Slack. GP Bullhound is not or has not been
engaged as an advisor to or received compensation from Slack
SLACK PREVIEW
BIGGEST DISRUPTOR SINCE SALESFORCE
SLACK IS REINVENTING ENTERPRISE COLLABORATION
ON PATH TO BECOMING A TECH TITAN
POTENTIAL FOR $50BN+ VALUATION BY 2025
EXECUTIVE SUMMARY
KEY HIGHLIGHTS
» Reinventing Enterprise Collaboration. We believe Slack has the potential to become one of the
most significant enterprise software companies globally, reshaping how white-collar workers
collaborate, with similar impact on enterprises as Salesforce had in the early 2000s
» Unprecedented Growth. Slack is one of the fastest growing SaaS companies to date, reaching
$10M ARR in a few months, $100M in less than three years and $400M in less than five years1
» Large and Growing Market. We estimate the total enterprise productivity market at c. $230Bn
today, and expect it to grow to $500Bn by 20242 ; Slack is targeting the collaboration space
which currently accounts for c. 14% of the total addressable market
» Unique Business Model. Slack exhibits a rare combination of highly recurring revenue and viral
growth driven by bottom-up and top-down customer acquisition channels – taking the best of
b
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