商务项目策划书写作格式范例.docVIP

. . PAGE 参考资料 商务策划书写作格式范例 4. Marketing Strategy: 4.1Price Palace restaurant aimed at the United States white-collar workers so the price will at the market but at the beginning in order to enter the Chinese restaurant market rapidly it will be a penetration price. 4.2Promotion Palace restaurant will have advertising campaign. We will advertise in newspapers, magazines and on television, websites. The restaurant will have a sales promotion like in the first open week every customer will have a 20% discount. Try to gain favorable publicity and minimize negative publicity for the restaurant. 4.3Distribution Palace restaurant sell organic food dishes so it need to buy organic food from some farm near San Francisco to decrease the physical distribution fee. Besides, the restaurant will find a fixed and lasting cooperation to the farmers. Thus, farmers may give a discount to the restaurant which also can cut the cost. 4.4Product/Service We are ready for operation of upscale restaurants, so we need to have some American cultural traits, such as focus on the service and environment as well as on the food for some improvement etc.. Palace restaurant sell organic food dishes, although organic food is expensive but quality is guaranteed and organic food dishes are good for people’s health. This restaurant looks like the summer palace in Beijing which will provide an elegant and unique environment and attentive service. 5. Operational Issues: Palace restaurant is a traditional Chinese diet culture restaurant, located in San Francisco’s China Town. Tourism, the citys largest private-sector employer, is the backbone of the San Francisco economy.? Thus I think the location will bring lots of benefits. Not only local people will come to the restaurant, but also some people who are travel and China Town is one of the tourist spot. This restaurant looks like the summer palace in Beijing which will provide an elegant and unique environment and attentive service. In this restauran