移动应用的生态环境.pptVIP

Build Mobile Internet Eco-System 唐剑峰 中国移动通信研究院 June 9th, 2009 Snapshot of Current Rich Internet Application E-commerce Amazon(B2C) Online Service Leasing Amazon(B2B) Information Portal Sina Portal QQ/MSN Entertainment YouTube iTunes Search Google Baidu Social Network Facebook MySpcae Online software service Flickr Location Google Map e2e music experience Everyone is director Here are your friends Share with your friends Online photo management Everyone is your guide Easiest way to access info Instant Message Branded new media Online Shopping The base of your Internet service Customer Demand (Communication, Content, Participation) Challenge for Operators in Mobile Internet Era Traditional telecom operation model Mobile internet operation model Mobile Capabilities Enabling Mobile Internet Mobile internet applications Internet Mobile Terminal Rapidly develop and deploy mobile Internet services to end users through mobile handset powered by common application platforms Combine Internet capabilities and operator capabilities to build new business models and create a new ecosystem Obtain more customers through new internet application Largely extend business scope and increase business cohesion through new apps Offer application-based services with great user experience powered by enablers (e.g. billing, location, authentication) Operator Prospect of Mobile Internet Services Media Transmission Entertainment application E-Commerce Office application Industrial application Daily life Communication and information transfer Mobile TV E-book Key Elements of Mobile Info Service Provision 用户聚集能力 Customers aggregation 信息聚合呈现能力 Information Aggregation presentation 网络与客户 服务能力 Network and customer service Service capability Information technology Information production Information presentation Information transfer Information organization Application Developer Community Synergetic Ecosystem by Operators SDK and technical support Handset API and Service API Application