(TED英文演讲)为球鞋疯狂——观后感.docVIP

“Be Crazy about sneakers.”————Feedback Almost every basketball fan is dreaming about getting one pair of sneakers of famous brands, like Air Jordan series. Many of them are constantly dedicated to their collections of various sneakers. But through the speaker’s ideas, a clear marketing network emerged, which was seemingly invisible before. All of us who are fond of collecting limited-edition shoes may not realize that we are part of the market itself, although it isn’t a market at all. This is incredible, but it really exists. Basketball fans are enthusiastic about their beloved stars, and the sneakers endorsed by stars are to support their craze, which means a brilliant commercial opportunity to shoes’ industry. And the brand Nike was one of the biggest owners of profits from its sneakers, it is still earning money from us, and it will be as long as the devotion to basketball stars don’t fade away. In short, the intangible beneficial network is a successful example for sports industry. But what if they improve their commercial system? There will be more profits. Anyway, we can learn a lot from this and utilize what we got.