工商管理专业英语unit.ppt

Business School of Nankai University * 作者：南开大学 商学院 李桂华 Unit Two The scope of Management Glossary entail: v. To have, impose, or require as a necessary accompaniment or consequence: 伴随 conform: v. To act or be in accord or agreement; comply. 使和谐一致 vision: n. Unusual competence in discernment or perception; intelligent foresight: 洞察力 envision: v. To picture in the mind; imagine. 想像 strive: v. To exert much effort or energy; endeavor. 努力 affordable: adj. That can be afforded: 买得起的 mission: n. A special assignment given to a person or group: an agent on a secret mission. 任务 informercial: n. A commercial television program or relatively long commercial segment offering consumer information, such as educational or instructional material, related to the sponsor‘s product or service. 商业信息片 franchise: n. Authorization granted to someone to sell or distribute a company's goods or services in a certain area. 特许经营权 edge: n. A margin of superiority; an advantage: 强势 differentiation: n. 区别 tactical: adj. Of, relating to, or using tactics. 战术的 departmental: adj. 部门的 peer: n. A person who has equal standing with another or others, as in rank, class, or age: 同等的人与他人在如爵位、阶级或年龄上相当的人： Glossary interpersonal: adj. Relating to, occurring among, or involving several people. 人与人之间的 foster: v. To promote the growth and development of; cultivate: 促进 pervasive: adj. Having the quality or tendency to pervade or permeate: 渗透性的 stakeholder: n. One who has a share or an interest, as in an enterprise. 股东 flourish: v. To be in a period of highest productivity, excellence, or influence: 活跃 automotive: adj. Moving by itself; self-propelling or self-propelled. 自动的 nonroutine: n. 非常规程序 analogue: n. Something that bears an analogy to something else 类似情况, Glossary Key Terms and Concepts Vision: A viable view of the future that is rooted in but improves on the present. Mission statement: A statement of the organization’s purpose. Goal: Broad long-range target or aim. Objective: Specific, short-range t