豪生国际hojo试业检查使用指南.docVIP

PRE-OPENING CHECKLIST (BRAND COMPLIANCE) This checklist is submitted to you in order to assist in the orderly transition of a hotel into the Howard Johnson system. Under the terms of your agreement with Shanghai Howard Johnson Hotel Management Co. Ltd. once your hotel is branded as a Howard Johnson hotel, it is your obligation to ensure that all Howard Johnson trademarks and service marks are up to the standards of Howard Johnson. 本检查清单帮助你有序地将酒店挂牌为豪生酒店。酒店管理合同的条款规定，一旦酒 店加入豪生系统，业主应该确保豪生的标识和商标的使用符合豪生标准。 1 预开业检查清单（品牌执行） Page 页码 FOR COMPANY MANAGED AND FRANCHISE HOTELS 适用全权委托管理酒店及特许经营酒店 A. UMBRELLA GUIDELINES 3 总纲 B. SIGNS 4 标识 C. ADVERTISING PROMOTIONAL PRINT 5 广告及促销印刷品 D. IN-HOTEL COLLATERALS, AMENITIES, 6 GUEST SUPPLIES, FB SUPPLIES, STAFF SUPPLIES 酒店内部印刷品、客用品、餐饮用品、员工用品 E. VEHICLES 22 车辆 F. MANUALS 23 手册 G. SALES CONTRACTS 24 销售合同 H. DOCUMENTS FOR OPENING 25 开业所需的证照 2 PRE-OPENING CHECKLIST (BRAND COMPLIANCE) FOR COMPANY MANAGED AND FRANCHISE HOTELS 适用全权委托管理酒店及特许经营酒店 The following outlines general guidelines for the pre-opening for Company Managed Hotels and Franchise hotels: 以下是全权委托管理酒店及特许经营酒店挂牌的程序大纲： A. UMBRELLA GUIDELINES 总纲 Ensure that usage of any Howard Johnson trademarks, service marks, script, slogans, or emblems is up to the standards. Ensure that 1) guests are being advised that the hotel is a Howard Johnson property, 2) telephones are answered “Howard Johnson”. 确保豪生商标、服务标识、文字、口号或标记的使用符合标准。确保：1、客人被告 知该酒店是豪生酒店；2、电话回答使用“豪生”。 The following is a checklist of items which may carry the words Howard Johnson, or the service marks for this property. The blank spaces next to each item are for your convenience in using this checklist, as well as for the use of Shanghai Howard Johnson Hotel Management Co. Ltd. or any other designed Howard Johnson officer who will conduct an audit. 下列清单用以检查该酒店使用豪生或豪生服务标识的内容。空格旨在方便使用本清单 进行检查的人员，包括上海豪生酒店管理有限公司的人员，以及豪生集团总部的人 员。 3 预开业检查清单（品牌执行） B. SIGNS 标识 Signs include : 标识包括： remarks ? Signage ? 标牌 _____________________________