苹果公司介绍APPLE解析.pptVIP

made About Apple Inc. The introduction of Apple Inc. 苹果公司是美国的一家高科技公司， 2007 年由苹果电脑公司（更名而来， 核心业务为电子科技产品，总部位于加利福尼亚州的库比蒂诺。苹果公司由 史蒂夫 · 乔布斯、斯蒂夫 · 盖瑞 · 沃兹尼亚克和罗纳德 · 杰拉尔德 · 韦恩在 1976 年 4 月 1 日创立，在高科技企业中以创新而闻名，知名的产品有 Apple II 、 Macintosh 电脑、 Macbook 笔记本电脑、 iPod 音乐播放器、 iTunes 商店、 iMac 一体机、 iPhone 手机和 iPad 平板电脑等。 Apple Incorporated is a high-tech company of the United States of America, in 2007 changed its name from the Apple Com puter Inc, the core business of electronic technology products, headquartered in California, Cupertino 。 Apple Corp was founded by Steve Jobs, Steve Gary Wozniak and Ronald Gerald Wayne in April 1, 1976, in the high-tech enterprises in innovation and famous, well-known products are Apple II, Macintosh computer, Macbook notebook computer, iPod music player, the iTunes store, iMac machine, iPhone mobile phone and iPad tablet computer. Think Different ！ The idea and influence of Apple Inc. Think Different 是苹 果电脑公司的口号，也 是每一个人的权利，它 是苹果公司为所有的个 人所提供的生活理念。 Think Different is the Apple Incs slogan, also is the right of every individual, it is the Apple Corp for all individuals to provide life philosophy. Think Different 理念，筑就不凡的设计 杰夫曾嘲笑乔布斯：“不懂界面，只晓得包装，把苹果变成 了一个盒子很漂亮的玩意儿”。 然而包装却将苹果推向了成功的宝座。 Geoff laughed at Jobs: do not understand the interface, only know packaging, cut the apple into a box is very beautiful. However, packaging will Apple to succeed the throne. Products IPOD iPhone Mac Others 不知道是艺术家创造了苹果，还是苹 果造就了艺术家！ We dont know that if the artist created apple, or apple created the artist! Not marketing to support. The more often the unknown things coming, peopleare more eager to know the truth. Marketing Strategy ① posted on apple, applethrough the network, the media propaganda to create a sense of mystery, allows customers to Apple products from the full sense of expectation, also makes somenew customers to increase brand awareness, to achieve the dual role of brand awareness and product prom