清华大学跨文化课程教案5讲义教材.ppt

大学英语跨文化交际;LEARNING OBJECTIVES ;Verbal Intercultural Communication;Verbal intercultural communication Verbal intercultural communication happens when people from different cultural backgrounds communicate with each other by using language. We use words to communicate with the outside world. share the past. exercise some control over the present. form images of the future. ;Text B Language and Culture;1. Sapir-Whorf Hypothesis;2. Language as a Reflection of the Environment;3. Language as a Reflection of Values;4. The Meaning of Words; Culture influences the style of communication at great level. The communication style is concerned with the use of language. ;1.Direct and Indirect Verbal Interaction Styles;2. Self-Enhancement and Self-Effacement Verbal Styles;Different Ways of Serving Tea;3. Elaborate, Exacting and Succinct Styles;;4. Personal and Contextual Style;;5. Instrumental and Affective Style;The notion of a language is not monolithic and there really exist many types or varieties of the same language. Some language variations result from the language user, that is, his or her geographical origin (dialect), or his or her social condition (sociolect). However, some language variations result from the circumstances of communication, such as pidgin and Lingua Franca, taboo and euphemism as well as jargon. ;1. Dialects and Sociolects;2. Pidgin and Lingua Franca;A Lingua Franca is also used for communication purposes between different groups of people, each speaking a different language. It is viewed as an international means of communication. Eg. Latin was a Lingua Franca in the Middle Ages and French became a Lingua Franca in the 18th century. Today English is considered a Lingua Franca. ;3. Taboo and Euphemism;4. Jargon; Text E Cultural Influence on Written Communication; 1. Direct Plan ; 2. Indirect Plan ;Home work and After-class activities