埃森哲欧洲汽车厂商调研-处于十字路口.pptxVIP

;? Accenture 2002;Agenda;Technology drives Telematics;Telematics as Business Opportunity;Subscription Fees mCommerce Insurance per mile …;To get up to speed quickly, OEMs have been rushing to invest heavily in telematics1 However, customers have demonstrated only moderate demand and willingness to pay for devices and services2 As a consequence, today’s $1-5B market volume is 2-10 fold lower than numbers predicted in 20003 and forecasts are continuously scaled down further4 Dealing with enormous sunk costs and lacking profitability, OEMs are concerned that due to competitive pressure telematics