旅游跨文化沟通 文化与沟通 Cultural Awareness.pptVIP

Stereotypes Stereotypes are a form of generalization about some group of people, or a means of organizing images into fixed and simple categories that are used to stand for the entire collection of people. (Walter Lippmann) Reasons Human beings have a psychological need to categorize and classify. Prejudice It refers to negative attitudes towards other people that are based on faulty and inflexible stereotypes. It is an unfair, biased, or intolerant attitude towards another group of people. ( Lusting Koester) Examples Example 1: “Those Germans did it once, so I can never trust any