疫情后亚洲快消品展望.docxVIP

FOREWORD ACKNOWLEDGEMENT The C-19 pandemic has uncovered a number of New Needs and New Behaviors in how shoppers shop and how our consumers consume and use the overall FMCG categories. With the economic recession looming, shoppers/consumers alike are making New Choices (some tough choices will also need to be made). In order to stay ahead, we need to review and calibrate our overall brand strategy to meet these New Normal. This latest paper from Worldpanel, a Division of Kantar, examines some of the “What Now” commonly asked questions in the Asia Pacific (APAC) region. These questions include