国际商务环境分析案例立顿在加拿大投资的PESTLE分析知识讲解.pptVIP

Lipton s entering Canadian market --PESTLE analysis Lipton Lipton is one of the worlds great refreshment brands, making a big splash in the global beverages market with tea- based drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks. It is the epitome of international quality. Lipton Yellow Labels assurance of quality has helped it become the worlds largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - m