9旅游产品分销.pptx

Marketing of Tourism Products ;Learning objects: 学习目标;Learning objects: 学习目标;Learning objects: 学习目标;1. Definition of marketing;2. Services marketing;Variability: Service encounters, even if they involve a similar kind of experience, are highly variable due to the differences and rapid changes in mood, expectation and other human element factors that affect the participants Perishability: Because production and consumption are simultaneous, services cannot be produced and stored in advance for future consumption; empty aircraft seats, for example, are a permanent loss that cannot be re