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目 录
下面目录的格式符合学校要求吗？
下面目录的格式符合学校要求吗？
摘要·······························································3
Abstract···························································4
绪论···························································6
1.1研究背景························································6
1.2研究目的和意义··················································6
1.3研究思路和结构框架··············································7
2.理论综述··························································8
2.1网络营销的内涵··················································8
2.2快速消费品行业界定·············································10
2.3相关文献综述···················································11
2.3.1国外研究现状···············································11
2.3.2国内研究现状···············································13
3.我国快速消费品行业网络营销市场分析······························15
3.1快速消费品行业网络营销现状分析································15
3.2网络时代消费者行为研究········································17
3.3我国快消品网络营销SWOT分析···································19
4.我国快速消费品行业网络营销应对策略·······························20
4.1快速消费品网络营销模式构建·····································20
4.2快速消费品网上销售策略·········································21
4.2.1产品策略·················································22
4.2.2价格策略·················································23
4.2.3渠道策略·················································23
4.2.4促销策略·················································23
4.3基于网站的网络营销策略········································24
4.3.1网站建设策略·················································24
4.3.2网站推广策略·················································26
4.4无网站的网络营销策略···········································29
4.4.1电子邮件营销策略·············································30
4.4.2社会化媒体营销策略···········································31
4.5快速消费品行业网络危机公关策略·································36
结束语·····························································37
致谢·······························································
参考文献················
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