家电企业营运能力分析-以广东格兰仕集团有限公司为例.docxVIP

经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 摘要 伴随新时代的到来，市场经济犹如洪水猛兽般地迅速发展壮大，而家电行业的数量急剧增多的同时，其发展也在迅速加快。一方面，行业整体竞争力不断提升。另一方面，国内和国际巨头的家电产品大量出现的同时，一些行业中存在的问题也开始频频滋生，许多企业在管理和运作方面的资金出现了很多的问题。当前，我国的家电制造企业营运能力的匮乏严重影响了其发展速度。于是，家电制造企业不仅仅要对财务管理方面进行强化，尤其是增强营运资金方面的管理。因为只有这样，才能在家电制造商的生存和发展中发挥重要的作用。本文在回顾了国内外文献的基础上，以广东格兰仕集团电器制造业上市公司为例，分析了企业经营战略的整合与运营能力理论，具体运用了一系列指标体系，对广东格兰仕电器的含义及现状，运营能力的理论及内容进行了分析。 关键词：广东；格兰仕集团有限公司；营运能力；资本运营；现象 Abstract With the advent of a new era，the market economy is the rapid development of a great scourges and growth,and the growth and development of the home appliance industry has soared.On the one hand, the competitiveness of the all appliance industry continues to rise.On the other hand,a great number of domestic and international giants of household electrical appliances at that time,many problems in the industry have begun to breed frequently,many enterprises in the management and operation of the funds have been a lot of problems.At present,Chinas home appliance manufacturing enterprises operating capacity of the lack of serious impact on its development speed.Therefore,to strengthen the financial management of household appliance manufacturing enterprises,If you want to play a vital role in the survival and development of household electrical appliance enterprises in the future, we must strengthen the management of working capital.Based on the review of domestic and foreign literature,this paper listed company - Galanz electric appliance manufacturing industry as an example,analysis of the operation strategy of integration and operation ability theory,the specific application of the index system of Guangdong Galanz electric appliance and the meaning of the present situation,the theory and content of operational capability were reviewed. Key words: Guangdong; Galanz Group Co；Ltd；Marketing ability; capital operation;phenomenon 目??录 TOC \o 1-3 \h \u 一、前言 4 二、企业营运能力分析的概念和重要性? 4 （一）、企业营运能力分析的相关概念 4 （二）、营运能力分析对企业的影响? 5 （三）、格兰仕营运能力分析方式?