2015年奔腾汽车4S店营销策划全案.pdf

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2015年奔腾汽车4S店营销策划全案.pdf

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2015 年奔腾汽车 4S 店营销策划案策划公司： 2015 年奔腾汽车 4S 店营销策划全案自由奔腾快乐随行目录第一部分市场调查 ··························································2 1.1 营销环境分析 ·············································································2 1.2 消费者分析 ·················································································3 1.3 产品分析 ····················································································4 第二部分市场调查 ··························································6 2.1 优势 (strength) ··········································································6 2.2 劣势(weakness) ··········································································6 2.3 机会 (opportunity) ······································································6 2.4 威胁 (threat) ·············································································7 ·························································· 第三部分营销策略 8 3.1 市场定位 ····················································································8 3.2 品牌定位 ····················································································8 第四部分广告策略 ··························································9 4.1 广告目标 ····················································································9 4.1 广告诉求策略 ···················