Digital Marketing Getting Traffic（Facebook流量获取） Getting Traffic（流量获取）.ppt

Facebook Getting Traffic 汇报人：刘巧曼 2018年1月19日 江苏经贸职业技术学院 Ads Forms 1 IdentifyYour Audience 2 Ads Manager 3 目录 Contents 目录 Ads Form 1 PPE Page Likes Clicks to Website Website Conversions App Installs Offer Claims Ads Form Page Post Engagement Page Likes Clicks to Website Website Conversions Select the Page Post Engagement option to expand the reach of your page posts to attract more comments, shares, Likes, and photo and video views. Then enter your business page or URL, and a menu appears listing the posts that you can promote. Select one and click Continue. If you want to promote your page to get more Likes, select the Page Likes option. On the right, enter the business page or URL, and you see the main advertising page. To drive traffic to your website, select the Clicks to Website option. In the box on the right, type the URL of the website, and the main advertising page appears. A conversion-tracking pixel is code that will track desired conversions such as downloads, sign-ups, and sales on your website. Ads Form When you want to promote your desktop or mobile app so that users will install it, select App Installs. On the right, browse and select the app or enter its URL. Then click Continue. Have you created an offer and want to promote it? Select the last option on the page, Offer Claims. On the right side, select the business page or URL that has the offer you want to promote. Then make a selection from the menu of posts that appears. If you want to create a new offer instead, click the + button. App Installs Offer Claims 2 Marketing business pages offline Why marketing are important Other marketing tools for Facebook Identify Your Audience Using Insights to Identify Your Audience 移动商务 在此录入对当前分类的简短描述在此录入对当前分类的简短描述在此录入对当前分类的简短描述 在此录入对当前分类的简短描述 To effectively market to the right audience, you need to identify who that appropriate audience is — that is, the people who will buy your product and are a good fit to be your customers. Faceb