2021年B2B内容营销报告.pptxVIP

;;;;;79% of B2B marketers reported their organization has a content marketing strategy. Of those, 70% made major or moderate adjustments to their strategy due to the pandemic. 22% view those adjustments as short-term and 66% view them as both short- and long-term.;PANDEMIC RESPONSE CONTENT MARKETING SUCCESS;;Four months into the pandemic, 31% of B2B marketers reported their organization was extremely or very successful with content marketing in the last 12 months.;PANDEMIC RESPONSE CONTENT MARKETING SUCCESS;PANDEMIC RESPONSE CONTENT MARKETING SUCCESS;;TEAM STRUCTURE OUTSOURCING;TEAM STR