欧睿-中国城市千禧一代和z世代生活与支出报告.pptxVIP

2OVERVIEWUnderstanding Urban Millennials and Generation Z: Opportunities They OfferTheme 1: Ubiquitous Digital Convenience Theme 2: Developing Shopping Preferences Theme 3: Modern Urban LifeConclusion: Three Themes and Eight Corresponding Trends in Brief? Euromonitor International3Understanding urban millennials and Gen Z: Opportunities they offerIn 2019, millennials (born between 1980 and 1994) and Generation Z (born between 1995 and 2009) accounted for almost 40% of the population in China. The proportion of the population living in urban areas reached around 60% in 2019, and is proj