企业横向并购的协同效应分析-以58同城并购赶集网为例.docxVIP

PAGE PAGE 16 企业横向并购的协同效应分析 ——以58同城并购赶集网为例 摘 要 随着经济的全球化，国内外企业在市场上的竞争日趋激烈。在这样的背景下，为了提高企业的竞争力和对发展的适应能力，并购是企业进入高端产业链的一种相对快速有效的方式，可以迅速提高企业的竞争力。互联网行业经过长期的积累，通过并购不断发展壮大，其中横向并购占了互联网并购的很大一部分。互联网行业通过横向并购，可以显著快速增加用户数量，增加行业影响力。因此，互联网企业通过并购逐渐占据优势。企业可以通过横向并购来发现新的利润增长点，从而在一定程度上实现协同效应和分散风险。 本文选取58同城横向并购赶集网为例， 在横向并购的情况下，基于并购以及并购协同效应的概念理论对该案例进行分析研究。首先，本文对并购案例的双方进行了简要的介绍，探讨了并购的过程和动机，并通过财务指标和非财务指标的方法分析了该活动的经营协同、财务协同和管理协同三方面。分析表明，两者在整体上实现了一定的协同效应。在经营方面，盈利能力较并购前大幅提升，开发能力增强，实现了用户并购后的营销与合作。在财务方面，这次合并带来了一定的节税效果。在管理方面，并购后营销和管理成本收入比例下降，资产管理水平有一定程度的提高，业务进展顺利。最后，本文结合实际对互联网企业的横向并购提出相应的政策建议。 关键词：企业横向并购；协同效应；财务协同；经营协同；管理协同 Analysis on the synergies of horizontal mergers and acquisitions of enterprises—Talk 58 city mergers and acquisition market network as an example Abstract With the economic globalization, the competition of domestic and foreign enterprises in the market is increasingly fierce. In this context, in order to improve the competitiveness of enterprises and the ability to adapt to development, mergers and acquisitions is a relatively fast and effective way for enterprises to enter the high-end industrial chain, which can quickly improve the competitiveness of enterprises. After a long period of accumulation, the Internet industry continues to develop and grow through mergers and acquisitions, in which horizontal mergers and acquisitions account for a large part of the Internet mergers and acquisitions. Through horizontal mergers and acquisitions, the Internet industry can significantly and rapidly increase the number of users and industry influence. Therefore, Internet enterprises gradually occupy the advantage through mergers and acquisitions. Enterprises can find new profit growth points through horizontal mergers and acquisitions, so as to achieve synergies and disperse risks to a certain extent. In this paper, 58.coms horizontal merger is selected as an example. In the case of horizontal merger, this case is analyzed and studied based on the conceptual theory of merger an