苏州金宏气体公司的竞争战略分析.docVIP

复旦大学 硕士学位论文 苏州金宏气体公司的竞争战略分析 姓名：徐浩 申请学位级别：硕士 专业：工商管理 丨导教师：李元旭OOM f49徐tt 办；州金:i〃（体公_-j的兑7—战帖分析 Abstract The purpose of this article is to analyze a typical local firm, Suzhou Jin Hong Industrial Gas Co., Ltd., and then conclude how domestic small medium-sjize industrial gas companies, which are inferior to those multi-national giants, can survive and thrive in fierce competition, and therefore cultivate its own core competence. This article consists of several aspects: analysis of exterior interior environments, choosing of strategy, implementation of strategy, effectiveness influen