中小企业核心竞争力研究.docxVIP

课 题 名 称： 中小企业核心竞争力研究 摘要 在这篇论文中，以企业发展与竞争为讨论目的。企业核心竞争力也被称为核心能力，企业强大，便可以给顾客带来特殊的效用，使企业的长期竞争优势在内部资源的市场能力中很好的体现出来。随着世界的发展，变化和竞争在企业里快速的加剧,企业的成功与否并不是由于一时或偶然的物品发明或脑袋一转所做出的市场策略,而是企业重要思想的外在表现。短时间内，企业物品或服务态度和质量决定了企业的竞争关系，但从长时间来说，企业的制造理念有所不同，并增强了企业的创造力。培养和体现企业理念对于中小企业非常重要，企业核心理念是中小企业获得可持续竞争优势和基础的基础。一般是由于中小企业的生存,才会形成企业核心竞争力,中小企业只会有自己的战略资源,才可以在经济全球化的浪潮中勇往直前。 ????本文主要是对企业核心竞争力的理念和其特征,以及对企业的成功的核心,其次认真探查中国企业的现状，核心竞争力的重点问题,最后提出中小企业核心竞争力的好办法。 关键词：核心竞争力；企业竞争；文化建设；技术创新 Abstract In the enterprise development and competition theory system, the core competence is a core category. Enterprise core competitiveness, also known as the core competencies, is unique to the enterprise, can bring special benefits to consumers, so that enterprises in a market long-term competitive advantage of the inherent capacity of resources. With the development of the world and competition intensified, the success of the business is no longer attributed to short or accidental product development or inspiration of the market strategy, but the core competitiveness of the external performance. In the short term, the quality and performance of the products or services of the enterprise determines the competitiveness of the company, but in the long run, the decisive role is to create and enhance the core competitiveness of the enterprise. Cultivating and developing core competencies is essential for an enterprise, and the core competitiveness of enterprises is the source and foundation for enterprises to obtain sustainable competitive advantage. This is often the relationship between life and death, only the formation of the core competitiveness of enterprises, enterprises will have their own strategic assets in the tide of economic globalization in an invincible position. This paper first describes the concept of enterprise core competitiveness, characteristics and its important role in the development of enterprises, and then analyze the status quo of Chinas core competitiveness of ente